As the leaves begin to turn and the air grows crisp, it’s easy to get caught up in the excitement of the impending holiday season. But before you start shelling out for eggnog and Christmas cookies, there’s one important question you need to ask yourself: Is your business ready for the winter?

Unfortunately, many businesses let their marketing efforts go dormant during the winter months and with holiday shopping in full swing and people spending more time indoors, it’s a critical time to make sure your business is visible and relevant.

Season’s Changing

Just because the leaves are falling doesn’t mean your business has to as well. If you ever feel like your company is stuck in a rut, then now is the perfect time to change things up and start fresh. Here are a few ideas to get you started:

‘Tis the season to be social

The holidays are all about spending time with family and friends, so why not reflect that on your business’s social media channels?

Host a holiday-themed contest or giveaway, post festive photos or videos, or simply wish your followers a happy holiday season. This is also a great time to take advantage of social media ads to boost your reach. Or you could take the shortcut so you could enjoy your own holiday celebrations and hire someone like Crunchy Lemons to do the work for you with our SEO service.

Deck the (digital) halls

Make sure your website is ready for holiday traffic by giving it a festive makeover.

• Add holiday-themed banners or images
• Update your Copywriting to reflect seasonal promotions or deals
• Create dedicated landing pages for any special offers you’re running.

This will not only make your site more visually appealing, but also help improve your conversion rates.

Not sure how to design your website without it looking too cheesy? Crunchy Lemons got you! Check out our Graphic Design service to transform your website into a holiday treat.

Season’s greetings

Email marketing is a great way to connect with your customers and promote special deals or offers. Here are some ways to spread the holiday joy to your customers:

• Use cheerful language and festive visuals to grab attention in cluttered inboxes.
• Include a strong call-to-action so recipients know exactly what you want them to do.
• Segment your list to make sure you’re sending relevant information to different groups of people.

Email marketing can be overwhelming. Crunchy Lemons help you get into the festive mood with our Full Service Marketing service.

Holiday rush

The fall season is a busy one.

Between Halloween, Thanksgiving, and Christmas, there are plenty of opportunities for businesses to boost their sales. But if your business is still stuck in fall, you’re not taking advantage of the seasonal rush. Reassess your marketing strategy and come up with a plan to make the most of the holiday season.

Warmest wishes 

Don’t let the changing seasons put a damper on your business! There are plenty of things you can do to keep things moving forward, even when it feels like everything is moving in slow motion.

Following these tips or getting a free consultation from Crunchy Lemons will help you get ready for the new year to come. We want you to enjoy your holiday festivities and give you the holiday break that you deserve so give us a call now.