We’ve all seen a business profile that could use a little social media makeover. Maybe they’re using their personal Facebook account to try and sell their products, or they’re tweeting so much that their followers have started to tune them out.
If your business’s social media presence isn’t exactly #goals, don’t worry! With a little bit of effort, you can turn things around and start seeing some real results.
Get the look: How to give your business a social media makeover
Let’s face it, we’ve all let our social media presence slip at one point or another. Maybe you’ve been too busy to post regularly, or you haven’t updated your profile in a while. Or maybe you just don’t know what to post about anymore. Whatever the reason, it happens to the best of us.
But just like we need a makeover every now and then, so does our social media presence. If you’re feeling like your business’s social media could use a little sprucing up, here are some tips to help you get started.
1. Find out where the best place to shop is.
There are a ton of social media platforms out there, and you don’t need to be everywhere, but you do need to be where your target market is hanging out. Take some time to really think about where your target market is spending their time online, and focus your efforts there.
For example, if you’re trying to reach millennial women, Instagram and Pinterest are going to be much more effective than LinkedIn.
If you’re unsure about who your target audience is or if you want to double check if your target audience really fits with your brand, then Crunchy Lemons can help you out with our SEO service.
2. Change your wardrobe.
Once you’ve figured out which platform(s) you want to focus on, it’s time to start creating content that your target market will actually want to see.
Think about what kinds of content will resonate with your audience and make them want to follow along with your brand.
For example, if you’re a fashion brand, you might want to share style tips or behind-the-scenes looks at your design process. And if you’re a food company, recipe roundups or interviews with the people behind your products are always popular.
Not sure where to start? Crunchy Lemons can help. Get a free consultation with us to know what’s working for your brand and what needs improvement.
3. Create a routine & stick to it.
One of the most important things when it comes to social media is consistency. That means posting regularly (at least once a day), using the same branding across all of your platforms, and responding quickly to comments and messages.
Consistency is key when it comes to growing your following and building relationships with potential customers.
4. Play with colors.
Social media is all about being visual these days. Text-based posts are quickly becoming a thing of the past. So if you want people to pay attention to your posts, you need to make them visually appealing.
Use high-quality images, videos, and other rich media whenever possible, and if you’re not much of a visual person yourself, consider hiring someone like Crunchy Lemons to help with your social media graphics.
5. Check out what’s in and what’s out.
Take advantage of any new features or changes on social media platforms.
For example, Facebook recently introduced Facebook Live, which allows businesses to broadcast live video to their followers. Changes like these provide businesses with new opportunities to connect with their audience in innovative ways.
A social media makeover can seem like a daunting task, but it doesn’t have to be! By following these tips, you can give your business’s social media presence a much-needed face lift without breaking a sweat.
If you don’t have the time or manpower to do a full social media makeover yourself, then consider hiring a professional like Crunchy Lemons. We can help you come up with a strategy, create content, post regularly, and engage with your audience.
So what are you waiting for? Get started today!