What's your signature look? Finding your signature business brand style | Crunchy Lemons

If you're like most people, you probably have a signature style when it comes to your personal wardrobe. But what about your signature business brand style? Just as it's important for individuals to project a consistent image, businesses need to have a signature look as well. After all, first impressions count, and you want your business to make a good one!

If your opening line is dull or uninteresting, then there's a good chance that people will scroll right past your article without giving it a second thought, but if your first sentence is intriguing, then you stand a much better chance of hooking your readers and keeping them engaged.

Your signature business brand style.

First impressions are crucial, whether you're meeting a potential client for the first time or introducing your business to the world. That's why it's important to have a signature brand style that communicates who you are, what you do, and what makes you unique. But how do you find your signature style? Here are a few tips:

What look are you going for?

Think about who you are and what you want to be known for. Do you want to be seen as the fun and approachable small business owner? The luxury brand that's all about quality? Once you have a good idea of your desired persona, you can start to curate a look that reflects that.

Don’t know what look you’re going for? Crunchy Lemons can help. Get a free consultation with us and we’ll tell you what look can work for your business.

What’s your personal style?

Once you have answered this question, you can begin to build a wardrobe for your business that reflects your personal taste.

Your business's signature brand style should be an extension of your own personal style. After all, you are the face of your business! So ask yourself, what is your personal style? Do you prefer classic and timeless pieces or trendier and more fashion-forward looks? What are your values, what do you want your business to represent, and what are your goals? 

Start with the basics.

When it comes to fashion, sometimes less is more. A great way to find your signature business brand style is to start with some basic pieces and build from there. Find a few key pieces that you feel comfortable in and that reflect your personal style, then slowly add more pieces as you experiment with different looks. Remember, it's all about finding what works for YOU. 

Know who you’re dressing up for.

One of the most important things you need to do when finding your signature business brand style is to know your customers. What are their demographics, what are their interests, and what do they value? Once you have a good understanding of who your target market is, you'll be in a better position to decide what style will appeal to them most.

Last minute stage fright on the runway? Crunchy Lemons to the rescue. It can be overwhelming to know your target market but with our team of experts, Crunchy Lemons will not only help you find your target audience but we will also help you reach and connect with them.

Get inspired. 

Once you have a general idea of the kind of style you're going for, it's time to start collecting inspiration. Create a Pinterest board or browse magazines and websites to find looks that resonate with you. Pay attention to colors, textures, and overall aesthetics—these will all play a role in shaping your signature business brand style.

Go shopping.

Once you know what you're looking for, it's time to do some research. Check out your competitors and see what they're doing. See what's working for them and what isn't. Take notes on the looks that appeal to you and start considering how you can put your own spin on things.

Experiment with different looks.

Now it's time to start experimenting! Try out different looks until you find something that feels right. And once you've found a look that works, put it to the test! See how it performs in the real world by tracking how customers react to it. If it gets a positive response, then you've found your signature brand style! And don't be afraid to adjust as needed—your style will evolve over time as your business grows and changes.

Fashion disaster? That’s alright! Crunchy Lemons has a graphic design service that would help you style your business, tell you what works and what doesn’t, while still staying true to the brand. 

Fit check.

Now that you know how to find your signature brand style, it's time to put it into practice! Start by taking inventory of the clothes and accessories you already have. Then, make a list of any gaps in your wardrobe. Finally, go out and fill those gaps so that you have a complete head-to-toe look that reflects both your personal style and the image of your business!

If you need help building your wardrobe, talk to us and we’d love to help you out! Here in Crunchy Lemons, we’ll make sure that both your wardrobe and your look is ready to rock the runway. 
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