SEO is not deceptive, SEO optimizes your website for search engines so that it ranks higher for keywords related to your products/services. SEO allows you to reach more people with your messages. If your website isn't listed and easily findable for keywords related to your business, then people aren't going to be able to find out about your products or services. It's as simple as that – if they can't find you, then they can't do business with you!
Perhaps one of the biggest benefits of SEO, is that it allows you to have your website reach more people. The main goal of any business should be to reach as many potential customers as possible to help grow its brand or product.SEO helps you do just that by putting your website in front. The sheer competition involved in trying to rank highly for a certain keyword would be difficult to beat if you relied solely on paid advertising.
When you implement SEO correctly, users will find your site organically through search engines. SEO allows you to target the right people with the right messages at the right time by making sure that your site ranks high up in organic searches for keywords related to your business. SEO lets you access your target market with relevant messages, allowing your website to generate targeted traffic that's already interested in the products and services that you offer.