16 PRACTICES TO MAKE YOUR WEBSITE RANK HIGHER IN SEARCH
Search engines want to provide the best experience possible, so they try to show the most relevant and useful information to their users. If they don't, people will start looking for alternatives. This is great news: the more useful your website, the more likely it is that online visitors will come. Here are some organic search engine optimization (SEO) methods for raising your search engine optimization position (SERP).
If you want to increase your search engine rankings, here are some top SEO practices for SERP success.
On-page SEO practices:
Using a keyword tool can help determine which words will help attract the most visitors based on popular search terms. Pick the most relevant, popular keywords for your business and try to rank for different keywords on your web page.
Short, catchy, and original title tags
The essential purpose of a title tag is to describe your web page effectively, with no more than 55 characters, and in such a way that search engine optimization position (SERP) will be able to include it in their results. It's important to get your point across quickly and concisely, so you don’t make users stop and go back to check what you're saying. It's also important to keep your title tags short yet descriptive so search engines and readers can find what they need quickly and easily.
Keywords at the beginning of page title tags
While it's important to have well-written content to attract visitors, you should also put effort into using keywords in your web page titles. This can help you rank for certain search terms. There are many keyword tools available. Pick the most relevant, popular keywords for your business and try to rank for different keywords on your web page.
Keyword focused meta descriptions
Contrary to what many people assume, meta descriptions do not directly influence ranking positions. Instead, they influence click-through rates. That being said, you should still optimize the meta description to be as relevant as possible and use an appropriate length.
Keep your site up to date with proper structure. The better the site structure, the easier search engine crawlers can find and index pages Without this, the easier it is for crawlers to get confused and not be able to tell where a page starts or ends. Three click rule is a simple way to evaluate if your page is well—customers should find what they need on your site in
Properly structured, SEO-friendly URLs
Search engines and humans both benefit from descriptive URLs that help them figure out page topics and relevancy.URLs help crawlers determine a page's relevance and topic. Some crawlers tend to ignore words that appear after the first word in the URL, so using only keywords to make your URLs will help crawlers display your page higher on search engines.
Link internally with anchor text
Linking internally to your other web pages adds keyword-rich internal links to every page. Internal linking helps search engines crawl and index your site, provides readers with more reading options, and improves ranking for some of your keywords. It's important to prevent keyword cannibalization and still give readers the option of reading other pages on your site, especially if you use a major search engine. Linking internally to your other web pages adds keyword-rich internal links to every page. Internal linking helps search engines crawl and index your site, provides readers with more reading options, and improves ranking for some of your keywords.
On the internet, helpful sharing is caring. Referencing and linking to reputable (authoritative) sources shows you are a helpful internet information steward that is willing to share PageRank.The more links you have, the more search engines see you as a helpful expert in the field. Referencing and linking to reputable (authoritative) sources shows you are a helpful internet information steward that is willing to share PageRank. On the internet, helpful sharing is caring.
Website’s loading speed
Search engines do not like slow pages as they know that users will not wait long for a website to load. Strive for lickity-split load times.
Really helpful content
Create relevant content on your pages that is easy to read, unique, helpful, fresh, and grammatically flawless. Your content should be so helpful and relevant that your target audience will want to stay on your page and others will want to link to it.
Off-page SEO practices
Search engine submission
It can take a while for search engines to find and crawl your site. You can help to speed up the process by submitting your website to popular search engines.
Local directory submission
Submitting your business listing information to top or niche directories creates more places where users can find you and crawlers can confirm your business information. Be sure to submit NAP (name, address, phone number). And, if possible, website and category. A high percentage of searches are by keyword rather than business name, so strive to use category information wherever possible.
Social media marketing
Be present on all relevant social channels and manage your online reputation. Strive to get likes, shares and links by being 80% helpful and 20% promotional.
Help users find out about your business by sharing your relevant and helpful videos on sites such as Youtube, Vimeo, etc.
Earn backlinks by conducting content PR to get others to read your pages and possibly link to you. The more quality backlinks your web page has, the more authority it has, and the more search engines will deem the page as relevant and useful.
Forums and communities
Answering questions in forums and communities can help to build your reputation as an industry expert. This can provide a possible opportunity to include your website or blog link if it is relevant to the answer